Albuquerque SEO (search engine optimization) is no longer just about local underdog shops anymore; practically any business today can take full advantage of the benefits local SEO and web marketing has to offer. Since Google’s “Pigeon” update in 2014, local SEO has grown in importance, forcing many businesses to reconsider their strategy and start taking their inbound marketing campaign seriously. Those who were already practicing ordinary website optimization strategies took advantage of this opportunity to further their course, because they realized how important local SEO has become – and this is not changing anytime soon. The importance of local SEO is highlighted in detail below:
1.Google Favors Local Businesses
Google has traditionally had a soft spot for newer, smaller, and more aggressive/agile companies. Although much of the ranking tend to favor brand’s history and authority, the search engine giant also strives to deliver what people want, even if it means showcasing nimbler and more popular brands. Google enables small business owners – with limited access to useful resources – to have an opportunity to break new ground. This has been evident in its long history of providing useful business tools for free – including Google Analytics and Webmaster Tools. These tools have helped small businesses increase their brand visibility online. It is clear that Google favors local businesses.
2. More and More Personalized Results
Google tends to give people custom results. With its predictive and personalized search features improved every day, people can expect more customized search results, as Google obtains your customers’ geographic location and displays local business’ relevant to the search. With this feature, the future of local SEO remains bright. Also the use of social media like GRBrown.net’s Twitter page, are playing a big part in SEO.
3. Mobile & Wearable Devices Continue to Gain Popularity
The number of online searches using mobile devices continues to grow, as these searches are often performed on the go. The advent of wearable devices, like the Apple Watch, has seen the number of users performing searches on the go increase tremendously. Consequently, proximity-based searches continue to become popular and so do local searches. Wearable devices produce more geographically relevant searches.
4. Competition is Intensifying
Every year, thousands of new businesses come up and millions of new websites created. This means that potential search visibility continues to drop across geographical locations, prompting the need for more geographic-specific searches, as long-standing blue chip companies, brands, and multinational corporations continue to dominate the national and international search scene. With increased competition, small business owners are forced to find smaller target niches to enhance their visibility, which further magnifies the importance of local SEO.